| Books | 27,300 |
| Business | 3.578 |
| Education | 10,238 |
| Entertainment | 20,050 |
| Finance | 2,138 |
| Games | 28,457 |
| Health/Fitness | 3,178 |
| Lifestyle | 8,848 |
| Medical | 1,978 |
| Music | 5,459 |
| Navigation | 3,599 |
| News | 3,658 |
| Photography | 2,718 |
| Productivity | 3,438 |
| Reference | 5,517 |
| Social Networking | 2,495 |
| Sports | 5,520 |
| Travel | 7,880 |
| Utilities | 9,356 |
| Weather | 620 |
Number of Apps on App Store by Category...
The Apple App Store for iPhone apps has just hit another milestone. There are now over 150,000 applications overall. Games has always been a leader and now thanks to the imminent launch of iPad, books is another category that has been picking up. Here is a list of the number of mobile apps across each category.
How Many iPhone Apps Have Been Downloaded so Far...?
Over 300 million iPhone apps have been downloaded in the last three months. Here is the number of apps been downloaded by the iPhone users in the past three months:
Oct 21 : 200 million
Dec 5 : 300 million
Jan 20 : 500 million
There are over 15,000 iPhone apps available on the Apple store now.
Oct 21 : 200 million
Dec 5 : 300 million
Jan 20 : 500 million
There are over 15,000 iPhone apps available on the Apple store now.
figures taken from techcrunchies.com
www.messagemakers.co.uk
Land Rover Celebrates iPhone App Success....
With over 62,000 downloads - 40,000 in the six weeks after its launch and 1107 on Christmas day - the Guinness Premiership iPhone application, in association with Land Rover, is proving to be one of the most popular sport applications both in the UK and internationally.
Land Rovers iPhone App
The acclaimed app provides the latest rugby news, fixtures, scores and results about one of the world's most competitive leagues as soon as the action happens and has, to date, been downloaded in 42 countries worldwide including Singapore, United States and Saudi Arabia. The Land Rover iPhone app is now the second most downloaded sports application and the 21st most downloaded application from the iTunes store.
Fans and iPhone users have welcomed the access to live news, hailing it as: "the best sports news app" and "a must for rugby fans". Harlequins and England star Ugo Monye has also been impressed: "A great introduction to the Guinness Premiership. It has everything a fan needs for keeping track of their team and the league as a whole. The live scoring works really well and I can guarantee you'll see players using it as much as the fans."
As the Official Vehicle of the Guinness Premiership, Land Rover worked in partnership with Premier Rugby to identify a service that offers supporters "the ultimate rugby companion" and, as the current figures show, the app is serving to deliver exactly that. The data is not only testament to the success of the concise and clever mechanic but also reflects the growing popularity for the tournament and sport.
Designed with fans in mind, the Land Rover iPhone app is globally available on the iPhone and iPod touch ensuring that rugby fans all over the world have free access to the live facts and figures.
Mark Beamont, UK Marketing and Communications Manager, Land Rover commented: "We are delighted to see how well received and popular the app is. We set out to provide dedicated rugby fans with a well designed and beneficial service so it is great to see the reaction it has had. We now hope that this latest innovation means that supporters with iPhones remain in touch with the Guinness Premiership wherever they may be."
The Land Rover iPhone app is free and available to download now.
from carpages.co.uk
www.messagemakers.co.uk
LoveFilm Launch iPhone App for Members...
LONDON - LoveFilm, the DVD rental brand, has launched an iPhone app that will allow its members to view and manage their rental lists.
The free app, developed by Techlightenment, provides information on all of LoveFilm's 65,000 DVDs, Blu-ray titles and games.
Users will be able to view synopses and cast lists of each film, and browse more than 80 million user-generated ratings.
The free app, developed by Techlightenment, provides information on all of LoveFilm's 65,000 DVDs, Blu-ray titles and games.
Users will be able to view synopses and cast lists of each film, and browse more than 80 million user-generated ratings.
LoveFilm members will also be able to update and alter their priority settings, so they can keep on top of the films and games they will be receiving.
The app will be promoted by a digital advertising campaign, created by LoveFilm's in-house marketing team.
Simon Morris, chief marketing officer at LoveFilm, said: "As LoveFilm moves forward with continued growth of our online DVD business, it's a great time to allow our customers mobile access via the iPhone."
LoveFilm is currently holding a review of its UK advertising account. The DVD rental brand has shortlisted 18 Feet & Rising, Beattie McGuinness Bungay, CHI & Partners and Wieden & Kennedy to pitch for the business.
Matt Williams
http://www.brandrepublic.c
www.MessageMakers.co.uk
Row Over 'Wobbling Breasts iPhone App...
Apple has been urged to provide more specific guidelines on suitable content for iPhone applications after it pulled one that had apparently been downloaded by nearly a million people.
Many apps are available for the iPhone
The app, called Wobble iBoobs, allows users to watch breasts bounce - but it has been withdrawn from the Apple store following "numerous complaints" from customers.
It is thought to have been on the market for several months and is said to have made more than £150,000 in sales.
According to the developer ChilliFresh, Apple sent it an email which said the app had originally been deemed suitable for distribution.
But Apple had now changed its guidelines, adding: "We have decided to remove any overtly sexual content from the App Store, which includes your application."
However, ChilliFresh suggested Apple needs to be more specific, adding: "How can it be overtly sexual, people use their own pics."
In a statement on its website, it also said: "They have changed their standards, but they don't actually say what those standards are now, nor what those standards were before! No
guidelines provided at all!"
"There are almost a million people who own the Wobble app."
The application has been 'removed from sale'
Some technology commentators were critical of Apple's decision to remove the app.
Marc Flores from Mobilecrunch.com said: "What Wobble iBoobs did was simple: you take an image of your choice (say, a bikini-clad girl from Safari on iPhone), mark the boobs within the app, shake your phone and watch them bounce and wobble.
"That's it. It didn't contain any porn, there were no preloaded images and it was on the market long enough to make more than pocket change."
Another commentator, David Holland from electricpig.co.uk, told Sky News Online that Apple "needs to put down concise guidelines about what is appropriate".
He also said that there are other apps like "Epic Boobs", "College Boobs" and "Asian Boobs" still available.
Mr Holland also said that there were ways to help stop under-18s obtaining such material.
He said iTunes cards should not be able to be bought with cash and, instead, should be obtained with a credit card as this could act as a deterrent.
In an email to Sky News Online, Apple said: "Whenever we receive customer complaints about objectionable content we review them.
"If we find these apps contain inappropriate material we remove them and request the developer make any necessary changes in order to be distributed by Apple."
www.messagemakers.co.uk
by Adam Arnold, Sky News Online
LoveFilm Launches iPhone App....
LONDON - LoveFilm, the DVD rental brand, has launched an iPhone app that will allow its members to view and manage their rental lists.
The free app, developed by Techlightenment, provides information on all of LoveFilm's 65,000 DVDs, Blu-ray titles and games.
Users will be able to view synopses and cast lists of each film, and browse more than 80 million user-generated ratings.
The free app, developed by Techlightenment, provides information on all of LoveFilm's 65,000 DVDs, Blu-ray titles and games.
Users will be able to view synopses and cast lists of each film, and browse more than 80 million user-generated ratings.
LoveFilm members will also be able to update and alter their priority settings, so they can keep on top of the films and games they will be receiving.
The app will be promoted by a digital advertising campaign, created by LoveFilm's in-house marketing team.
Simon Morris, chief marketing officer at LoveFilm, said: "As LoveFilm moves forward with continued growth of our online DVD business, it's a great time to allow our customers mobile access via the iPhone."
LoveFilm is currently holding a review of its UK advertising account. The DVD rental brand has shortlisted 18 Feet & Rising, Beattie McGuinness Bungay, CHI & Partners and Wieden & Kennedy to pitch for the business.
Matt Williams
http://www.brandrepublic.c
www.MessageMakers.co.uk
Email to lose place as main communication tool to Social Media
Email will lose its place as the internet's main means of communication within a decade, as users gravitate towards keeping in touch on Facebook and Twitter, according to new research.
The electronic form of contact is already becoming 'grey mail' with the most devoted users being pensioners, followed by middle aged Britons, the study claimed.
Although inboxes are still filling up daily all over the world, experts believe emails are dying out because they are too slow, too inconvenient and simply not fashionable any more.
Email took 20 years to develop into the phenomenon it is now, but could take just half as long to die out again, said the report by social anthropologist Prof. David Zeitlyn.
Internet savvy youngsters now prefer the 'one and done' style of message, which is where a short message like those on Twitter, can be sent to all contacts at the same time.
Other email alternatives, such as instant messaging, texting and social networks like Facebook, are quick and easy and can be done anywhere with modern technology.
The study by the University of Kent professor, for broadband provider TalkTalk, found only 51 per cent of Britons in their teens or early twenties say email is their first choice of communication.
It does not mean email is completely abandoned as 86 per cent of 15-24 year-olds do send out messages this way, it's just they use other methods more often, they say.
Older generations are still more reliant on email, with 98 per cent of those aged 65 or over using it regularly and 96 per cent of those aged 45-64, said the TalkTalk research.
As users get younger, email becomes less popular with only 87 per cent of 25-34-year-olds using it.
Mark Schmid from TalkTalk said: "Email has been the dominant mode of communication over the internet for the past 20 years, but that doesn't mean it always will be.
"Increasingly people want to send quick, short messages reaching many people in one go, and there are now better ways of doing that than via email.
"Based on the trends we're seeing now, email could well be on its last legs by the end of the next decade."
www.MessageMakers.co.uk
www.telegraph.co.uk
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