TK Maxx has launched a new and improved website to sell their products online in the UK.
However, the discount retailer is taking extra precautions and is only offering handbags for sale on the site so far.
The company is keen to expands its retail site and have asked customers for their feedback about what they would like to buy on the site.
TK Maxx are one of a long list of retail stores who have failed to uptake upon the advantages of selling online, with may falling far behind in the process.
Large retail companies like Primark and H&M are still failing to meet the demands of customers who prefer to shop online, in the long run losing money from customers who prefer to shop in the comfort of their own home.
A recent survey suggested that shoppers would like to see stores such as H&M, TK Maxx, Primark and Matalan create an online store so they can purchase their products online.
The statistics released by Neilsen Online suggested that TK Maxx has 334,000 visitors to its non-transactional UK site in the last month.
Internet analyst at Neilsen Oline, Alex Burmaster, said, “Customers are increasingly using the internet as a financial first-aid kit.
“So for a strong brand, renowned for its discount pricing, there is no reason to assume it won’t go well, and it is good timing.”
The launch of the new site is the first for TK Maxx’s US parent company TJX, which includes other retail stores including TJ Maxx in the US and TK Maxx and Home Sense in Europe.
TJX Europe spokeswoman Deborah Dolce said, “We are always seeking new ways to introduce our unique off-price model to shoppers. So we are delighted to have this new initiative in the UK to offer our customers the opportunity to buy top-label handbags for less online at Tkmaxx.com.”
She added that, like its stores, the selection online will change daily “with an eclectic mix of brands and fashions, all at up to 60 per cent less”.
